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Contextual Network War Starts With a Blog

Google has launched a blog explaining the ins and outs of its AdSense program to publishers. The outreach effort comes as Google faces its first direct competition from another mass-reach contextual ad network, Yahoo!'s Publisher Network (YPN), along with pressure from many publishers to make AdSense's workings more transparent.

Read the whole story at ClickZ, August 18, 2005 »

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