• by Larissa Faw , March 12, 2019

Williams Sausage is selecting Peter Mayer Advertising as the Tennessee-based company's agency partner to help elevate the company from a regional to a national presence. 

Although Williams has engaged in several marketing relationships since its founding in 1958, the company has never selected an agency of record, instead working with select agencies on a project basis.

“The sausage marketplace is cluttered, but through our marketing efforts we will showcase the authenticity Williams brings to the category that cannot be found anywhere else," says Mark Mayer, president, Peter Mayer.