Kantar Data Reveals Just How Mad Advertisers Are For NCAA Men's Basketball Tournament
- by Joe Mandese @mp_joemandese, March 13, 2019
After the NFL, the NCAA's college men's basketball tournament is the most lucrative TV sports franchise from an advertising standpoint, according to an analysis released today by WPP's Kantar Media unit.
As we head into this year's "March Madness" competition, Kantar finds that the tournament's ad spending has grown 3.4% …
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