Celebrities go for their own clothing lines, perfumes, energy drinks and even iPods. Now, they're doing their own cellphone services. A new generation of wireless providers - so-called mobile
virtual network operators - are looking to partner with celebs, luxury brands and big names to do just that. These providers, dubbed MVNOs for short, allow brands and individuals to market their own
"private label" services without having to go through the trouble and expense of building a network.
Read the whole story at New York Post, August 19, 2005 »