• by Steve McClellan  @mp_mcclellan, March 18, 2019

Formica Group the well-known provider of surfacing solutions for commercial and residential customers worldwide has tapped Curiosity Advertising as its creative agency of record.

Curiosity will provide a broad range of strategy and creative campaign services.

The client was recently acquired by Broadview Industries, a Netherlands-based industrial firm.  

“As Formica Corporation enters a new era with Broadview Industries, we are excited to bring Curiosity on as our strategic and creative agency partner,” stated Formica vice president of marketing Amy Gath. “Curiosity’s experience working with iconic brands and their exceptional creativity won us over.”

Curiosity has already begun work on a new creative campaign for Formica.