V12, a provider of email lists for political campaigns, has moved beyond email to offer browsing data on hundreds of millions of voters just as the next political season is heating up.
The company has captured online behavior by monitoring internet-connected devices, and is now providing browsing data “covering a variety of important issues an party affiliations,” states Andy Frawley, CEO of V12. This is powered by the firm’s V12 Signals purchase intender service.
Frawley adds: “Consumers use multiple digital channels and social platforms to research politics, candidate news and important issues."
V12 has a national permission-based list of over 200 million email addresses. The selects include party affiliation, congressional district, voter status and political donor.
The firm also offers append, validation, and deployment services.
The new browsing selects include the following:
The company also offers Facebook advertising capabilities.