• by Ray Schultz , March 20, 2019

Iterable, provider of a cross-channel engagement platform, has raised $50 million in Series C funding, bringing the firm’s total financing to $80 million.

The participants in this round include Blue Cloud Ventures, CRV, Harmony Partners, Index Ventures and Stereo Capital.

Iterable’s cross-channel capability supports email, push, SMS, in-app and other channels, the firm says. The new funding will drive product development and international go-to-market expansion, it adds.

The company says it hopes to disrupt the $5.5 billion global marketing automation software market.

Founded in 2013, the company now serves such brands as Zillow, SeatGeek, and Box, helping them reach 2 billion subscribers.

It helps clients “manage the scale of data that leading, digitally-native brands are using to compete in the post-Amazon world," said Rami Rahal, managing partner at Blue Cloud Ventures.

"Marketers are collectively spending billions of dollars to engage their customers, yet they struggle with antiquated software to manage the dynamic needs of the digital era,” adds Justin Zhu, CEO of Iterable.

Iterable raised $23 million in Series B funding in 2016. That round was led by Index Ventures, and included participation from CRV and other past investors.

The firm plans to announce new capabilities at Activate, its growth marketing conference scheduled for April 22-24, in San Francisco.