• by Larissa Faw , March 21, 2019

Bailey Lauerman is hiring Juan José (JJ) Valera as planning director to serve in a lead strategy role and to be responsible for the development of category and consumer insights. The Spain native has served in strategic, research and planning roles at several multicultural and general market advertising agencies in the U.S. working with Disney, Toyota Motor Sales, Hyundai, UNICEF, Modelo Especial, the U.S. Army and others.