Pandora Poised To Lose Audio Market Dominance To Spotify

Spotify is poised to overtake Pandora as the dominant digital audio service in the U.S., according to new estimates released today by eMarketer.

"Spotify will surpass Pandora in terms of users by 2021 — one year sooner than we predicted last year," the report finds.

eMarketer estimates Pandora ...

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications