It was impossible not to snicker a little at the notion of Al Gore creating a hip, youth-oriented cable network, and sure enough, Current TV is at first glance a punch line: MTV without the music. But
after only three weeks, Current is not a joke. It actually lives up to its billing as a slick, commercial cable network that gives its audience a voice in the programming. The advertising reflects the
network's target audience: Sony gear, sneakers and L'Oréal hair products. CBS and other network evening news broadcasts are bracketed by commercials for Cialis or rheumatism pills. Current has
ads for debt relief.
Read the whole story at The New York Times, August 22, 2005 »
