Thirty days hath September, but that may not be enough time to look through the month's advertising-stuffed magazines. Marketers of products like apparel and cosmetics, which seek to reach consumers
as the fall fashions begin to appear, have been joined by automakers, whose new-model years begin Oct. 1; retailers, hoping to stimulate demand ahead of the holiday season; sellers of products like
sneakers and video games, sponsoring promotions tied to National Football League games; and marketers of children's merchandise, taking aim at parents as school starts.
Read the whole story at The New York Times, August 22, 2005 »
