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Bing Ads Customer Audiences Rolls Out To Most Markets

  • Bing, Thursday, March 28, 2019 2:39 PM

Bing Ads rolled out Custom Audiences to most marketers, the company said Thursday. It is available in all areas except the EU, Norway and Switzerland. The tool allows marketers to remarket to their existing customers and create custom messages for each segment, from lifetime to loyal customers. There are restrictions, such as only using first-party data. 

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