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Burger King Tests Non-Meat Whopper

Perhaps hoping to get a little more publicity, Burger King simply confused consumers by reportedly introducing a meatless Whopper on April Fool’s Day. But it’s no joke. The burger chain is testing the “Impossible” burger at 59 restaurants in the St. Louis area. Burger King’s chief marketing officer, Fernando Machado, tells The New York Times that in the company’s tests so far, customers and even employees had not been able to tell the difference between the old meaty Whopper and the new one.

Read the whole story at The New York Times »

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