AutoTrader.com will continue its advertising deals with ESPN/ABC TV football properties this year, which include commercials running throughout the season on "Monday Night Football" and exclusive
sponsorship of the post-game report. The Internet car retailer will also have exposure on ESPN's "NFL Live," which includes sponsorship of the segment "Drive of the Week." AutoTrader will also sponsor
ESPN/ABC wild card playoff games in the postseason.
--Wayne Friedman