• by Sara Guaglione , April 3, 2019

Condé Nast Italia’s food magazine La Cucina Italiana will be available in the U.S. and U.K. this year.

Based in Milan, Italy,  the brand will expand with a website for the U.S. market this September. A site, events and a magazine will come to the U.K. starting in November, according to WWD, which first reported the news.

According to a post on food blog Chowhound, some readers received letters early last year announcing an upcoming U.S. launch, with recipes, travel features and restaurant reviews on Italian food, wine and culinary lifestyle.

Once available as a subscription in the U.S., the offering was discontinued by 2016. 

Condé Nast Italia, the Italian arm of publisher Condé Nast, bought the magazine in 2013 from owner Lapo Niccolini.

The 90-year-old magazine brand, which already has a presence in the Czech Republic, Turkey and Serbia, also has its eye on Germany, France and Spain for future expansions, according to WWD.

La Cucina Italiana's Italian site attracts 3.4 million unique users each month (as of January 2019), a 45% increase year-over-year, according to the brand’s media kit. Over 150,000 copies of the magazine are distributed, with a largely female audience of professionals and culinary enthusiasts.

La Cucina Italiana also operates a cooking school based out of Milan.

Francesca Airoldi, sales and marketing general director of Condé Nast Italia, told WWD the goal behind the expansion into foreign markets is to “export the excellence of made-in-Italy cuisine and food,” as well as to work with Italian brands’ efforts in other markets.

La Cucina Italiana’s English-language websites will be made up of 30% original and local content and 70% adapted from the Italian content.

Condé Nast Italia also publishes Vanity Fair, Glamour, Vogue, GQ, Wired, AD and Condé Nast Traveller in Italian.