Three In Four Americans Don't Believe Social Data Targeting Is An 'Acceptable Tradeoff'

Three in four Americans do not believe allowing advertisers to target them with their personal data is an “acceptable tradeoff” for using social media, according to results of a nationwide survey conducted by NBC News and The Wall Street Journal.

Seventy-four percent of American adults responding to the NBC News/Wall …


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4 comments about "Three In Four Americans Don't Believe Social Data Targeting Is An 'Acceptable Tradeoff'".
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  1. Gabe Samuels from Gabe Samuels, Media Consultant, April 5, 2019 at 11:43 a.m.

    I’m shocked...

  2. Joe Mandese from MediaPost replied, April 5, 2019 at 12:25 p.m.

    @Gabe: I'll assume that's sarcasm and remind you that Research Intelligencer is an equal opportunity publisher of insights. Not everyone is as informed as you are. And you're welcome to ignore anything we publish if it doesn't add to your knowledge. There was more to that study than just that top-line finding, but our value prop is to zero in on the most essential truths daily. Apparently, this one was an all too familiar truth for you.

  3. Gabe Samuels from Gabe Samuels, Media Consultant, April 5, 2019 at 3:52 p.m.

    @Joe: the sarcasm wasn’t directed toward you or the Research Intelligencer. I was just expressing my general thoughts and frustrations with the love affair of so many in the media with Social Media, writ large.
    The other set of numbers, is - as you pointed out - seriously more alarming. Begs the question: if so many find social media a waste of time??? What are they doing in that space? Methinks it’s a fertile avenue to explore. 
    Belated thanks for publishing this! I enjoy and appreciate keeping informed.

  4. Gabe Samuels from Gabe Samuels, Media Consultant, April 5, 2019 at 3:53 p.m.

    @Joe: the sarcasm wasn’t directed toward you or the Research Intelligencer. I was just expressing my general thoughts and frustrations with the love affair of so many in the media with Social Media, writ large.
    The other set of numbers, is - as you pointed out - seriously more alarming. Begs the question: if so many find social media a waste of time??? What are they doing in that space? Methinks it’s a fertile avenue to explore. 
    Belated thanks for publishing this! I enjoy and appreciate keeping informed.

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