• by Larissa Faw , April 9, 2019

Publicis Groupe Germany is appointing Frank-Peter Lortz as CEO Publicis Communications Germany.

He will retain his current remit as CEO Publicis Media DACH as part of the network's country-specific Power of One offering. 

Lortz, who joined Publicis Media in 1994, will be responsible for leading both organizations and their respective and separate leadership teams. He reports to Justin Billingsley, CEO, Publicis Groupe DACH and chairman of Publicis Emil. 

Lortz effectively replaces Horst Wagner, chairman of Publicis Communications Germany, who has decided to leave the company in the coming months to pursue "new challenges." 

Lortz's background makes him well-positioned to handle his expanded responsibilities.

He has worked across Publicis agency brands, including Starcom, Zenith, Spark Foundry, Digitas and Performics, and held CEO roles across Zenith and VivaKi before taking the role as CEO Publicis Media DACH in 2016.

In addition, he has worked with international clients within Publicis Groupe including L’Oréal, Nestlé, Reckitt Benckiser, Telefónica O2 and Toyota and led the Data Sciences practice across EMEA. 

Lortz expedited the transformation of Publicis Media in his region by developing new services beyond media and the acquisition of several agencies.