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Beauty Brand Lush Shutting Down Some Social Accounts

  • The Hill, Tuesday, April 9, 2019 11:52 PM
Lush plans to shut down several of its social media accounts targeted to users in the United Kingdom. The company released a statement on Twitter that the algorithms employed by tech companies such as Facebook and Twitter make it more difficult for the brand to effectively reach its audience without paying to appear in news feeds. "So we’ve decided it’s time to bid farewell to some of our social channels and open up the conversation between you and us instead," the statement continued.

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