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Marketing Today: Q&As With Data Expert Anudit Vikram, innovator Donna Tuths

 

Here's more of Marketing Today's interviews at the Adobe Summit in Las Vegas, which took place March 26–28. The Summit gathered everyone from advertisers, content managers, and analysts to marketers of all stripes: digital, social, ecommerce -- you name it.

Previous interviews were reported here.

Dun and Bradstreet’s Anudit Vikram discusses the data game

As chief product officer at Dun and Bradstreet, Anudit Vikramoversees the company’s audience solutions business, which uses the more than 300 million offline business records in its database for digital marketing and online advertising use cases. He is responsible for overseeing the company’s data-driven audience targeting, deterministic data, and verification of audiences in programmatic advertising. Prior to joining Dun and Bradstreet, Vikram spent time at Merkle, nPario, Yahoo and Microsoft, among others.

During this episode of Marketing Today, Vikram talks about the nuance behind the numbers in the offerings of Dun and Bradstreet, the issues of privacy and data protection -- as well as how, on a personal level, he tries to never get too high or too low in keeping up with the pace of change.

 

Donna Tuths and Cognizant Interactive bring Hollywood to Vegas

I had the opportunity to sit down with Donna Tuths, senior vice president and global head of Cognizant Interactive. Equal parts disruptor, pioneer and, innovator, Tuths also spent time at Accenture, Ogilvy & Mather, Organic, and Y&R Wunderman prior to her arrival at Cognizant. 

During our conversation, Tuths talks about her focus on helping clients make the shift from marketing to experience as part of her role in driving solutions at Cognizant Interactive. She also discusses the changing face of creativity, her company’s focus on strategy and design, and why Cognizant Interactive found itself making movies on location at the Summit along with its content experts, Mustache. 

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