Billboard Inventory Soars 31% En Route To Coachella
- by Joe Mandese @mp_joemandese, April 12, 2019
Out-of-home ad inventory for the premium billboard locations along Interstate 10 en route to the Coachella music festival in Indio, CA, this weekend jumped 31% vs. the rest of the year -- and 14.2% vs. April 2018 -- according to a unique data visualization created by digital, self-serve out-of-home media-buying …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
