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Starbucks Redesigns Loyalty Program

No longer are sandwiches and drinks treated the same when it comes to redemption of “stars,” aka reward points, at Starbucks. A new tiered system allows customers to redeem fewer stars for baked goods and drinks, while sandwiches will require more. For those who have been hoarding their stars, they can also now be redeemed for merchandise. The program makes up about 40% of the company's transactions in the U.S. and it has grown 26% in the last two years, per USA Today. As of December, there were 16 million active members.

Read the whole story at USA Today »

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