Listrak Debuts Accelerated Mailchimp Migration Program

Listrak has launched what it calls an Accelerated Mailchimp Migration program to help Mailchimp and Shopify customers affected by the recent split between those two firms use the Listrak platform.  

The partnership between Mailchimp and Shopify was terminated in March.

Listrak allows retailers to “engage with their customers across channels and devices, including mobile and social -- not just email,” states Listrak CEO Ross Kramer.

The platform is built on artificial intelligence, machine-based learning and predictive analytics. Users can leverage the data to deliver personalize experiences, he continues.

Kramer claims that users can be "up and running to send emails quickly." However, the company can also help firm that want to be build a program beyond email,” he says, adding: “We also stay up-to-date on Shopify’s current features and impending upgrades.” 



The company puts “significant resources into supporting partnerships, he claims.

In an online post last month, Mailchimp said it "asked Shopify to remove the Mailchimp for Shopify integration from their marketplace."

The post cited updated terms on the part of Shopify that "would negatively impact our business and put our users at risk."

In response, Shopify said, it "has had growing concerns about Mailchimp’s app because of the poor merchant experience and their refusal to respect our Partner Program Agreement."


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