Telaria Names Bilins Chief Product Officer, Focuses On Tech Shift

The video advertising platform Telaria has named Paige Bilins Chief Product Officer.

Bilins was most recently senior vice president, product management at Comcast-owned FreeWheel. Before that, she was a software engineer for companies such as Northrop Grunman and Lockheed Martin.

She will be based in New York and report to Telaria CEO Mark Zagorski.

In her new role, Bilins will "head the company’s global product team to develop market-leading yield and inventory management solutions for premium video across all screens,” according to a statement.

The company is making a concerted push to expand its connected TV and over-the-top video business. CTV currently accounts for 33% of the company's revenue. That is expected to rise as consumers stream more video to their TV sets, and as advertisers shift their spend accordingly.

Noting the rate at which consumers are watching premium long-form video on connected TVs, Zagorski stated that the industry needs to "accelerate the delivery of technology that will enable publishers to capitalize on this shift...”



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