According to the Magazine Media 360° Social Media Report for Q1 2019, five magazine brands and their number of total likes and followers across networks topped engagement.
They are: ESPN the Magazine with +65 million, Voguewith +44.9 million, Food Network Magazinewith +42.6 million, National Geographic Traveler with +42 million and The Economist with +35.7 million.
The data, provided exclusively by CrowdTangle to the MPA, compares likes and followers across magazine brands compared to non-magazine media brands, in addition to revealing engagement which is the connections users have with the magazine’s online content.
The study used two factors to determine top social engagement, total engagement actions and total publisher posts.
Over three months, ESPN the Magazine averaged 14,722 actions per post on Facebook, 11,543 on Twitter, and 431,211 on
The report showed a wide difference in likes/followers and engagement metrics across the three networks. Facebook, which still accounts for most consumer social media following at 47% share, comprises 42% of the publisher posts, but only 15% of the engagement actions. On the other hand, Instagram which is reported to have 29% of the following, constitutes 81% of the engagement actions for only 6% of the publisher posts.
But, when engagement was measured across Instagram, ESPN the Magazine recorded 189,591, 1,020 and 193,382,848, respectively.Growth across social media platform amounted to 2.4%. Instagram reported a notable uptick in Q1 2019, recording over 320 million followers, resulting in an increase of 8.3%. Facebook and Twitter both reported less than 1% difference from Q4 2018.