In honor of Memorial Day, Cars.com is partnering with an organization that helps families grieving a military loss.
The digital automotive marketplace is going beyond traditional dollar donations and is committing up to $1 million of media on its websitewith the help of its dealer and automaker partners. The goal is to drive awareness of the Tragedy Assistance Program for Survivors (TAPS) to attract volunteers and donors nationwide.
In addition, car shoppers can donate directly to TAPS on Cars.com, and the contributions will provide financial help to families in emergency situations.
Through Memorial Day, for every new or upgraded digital solutions service consumers use from Cars.com, Dealer Inspire or DealerRater, Cars.com will match the first month's investment with the equivalent in media value for TAPS.
Nearly 19 million consumers visit Cars.com monthly, says Alex Vetter, chief executive officer of Cars.com.
“Contributions will help alleviate some of the financial burdens these families face related to life's critical needs, including vehicle upkeep and having reliable transportation,” Vetter states.
Participating dealers and automakers will be featured in a special Memorial Day weekend campaign, encouraging consumers to shop and have their vehicles serviced with participating partners.
Dealers or consumers who want to join Cars.com in helping TAPS make a difference or for more information can visit www.cars.com/taps/.