• by Steve McClellan  @mp_mcclellan, April 23, 2019

Security systems provider ADT Inc. has selected McCann Worldgroup as its lead strategic and creative advertising agency, following a competitive review. 

“The McCann team demonstrated they value and understand the power of our purpose-driven brand and our belief that everyone deserves to feel safe,” stated ADT CMO Jochen Koedijk. 

For ADT, 2019 is a year of transformation with the launch of ADT Command and Control, its newly redesigned smart home security and automation system, its Commercial expansion with the acquisition of Red Hawk, and the recent addition of Home Security DIY Company, LifeShield.