'Southern Living' Partners With Sponsors, Builds 2019 Idea Home

Southern Living’s latest Idea House will be on display on Amelia Island, Florida, this year, the company reports.

The house will be featured in the magazine’s August issue. It has a team of pros overseeing its construction, including the magazine’s former style director turned head of Heather Chadduck Interiors & Textiles, Heather Chadduck Hillegas. who is managing the design.

Public tours of the property begin June 8 and end December 8.

The home’s architecture, reported to be a mix of Lowcountry style with Southern design, is overseen by Jim Strickland and Clay Rokicki of Historical Concepts.

Builders Matt Roberts, Chris Wood and Matt Birdwell of Riverside Homes and developers John Hillman, Jack Healan Jr., and Jack Healan III of Crane Island round out the team.



The 2019 Idea House is located in a 113-home master-planned community called Crane Island on the western edge of Amelia Island, just five miles south of Fernandina Beach. This year’s house is a white, Victorian-style beach, with porches covering 1,400 square feet of space encourage indoor/outdoor living.

According to Southern Living’s website, the house is perched on the banks of the Intracoastal Waterway, with an interior color palette reflecting the natural colors surrounding it.

Hillegas told Southern Living: "We're including an aggressive goal of around 93 ideas for readers in the Idea House. These are simple tricks with great decorating rewards, classic room themes, and architectural details."

This year’s Idea House counts 12 sponsors whose products are included in the home, including Birch Lane, Carolina Lanterns & Lighting, Circa Lighting, Clarkson Lighting, Clopay, James Hardie Building Products, Marvin, Southern Living Exclusively at Dillard's, Southern Living Plant Collection, SunSetter Products, The Sherwin-Williams Company and Zuri Premium Decking.

Finished house plans, dubbed Crane Island River House, will become available for purchase online. Additionally, the brand will create a signature Southern Living Crane Island Lantern with Carolina Lanterns. 

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