Wired cable audiences continued to grow in all day parts in the second quarter of 2002, according to a Cabletelevision Advertising Bureau analysis of Nielsen data. For 2Q 2002 versus the same period a
year ago, the growth of ad-supported cable delivery in wired cable homes ranged from 15.1 percent (4:30–6 p.m.) to 24.5% (7 a.m. – 10 a.m.). The gain in primetime was 17.3 percent. In terms of
absolute ad-supported cable delivery gains in wired cable households in the second quarter of 2002, the largest increases came in primetime (+3.7 million homes), followed by Saturday/Sunday 1 p.m. – 7
p.m. (+2.9 million homes) and Monday through Friday 6 p.m. – 7:30 p.m. (+2.4 million homes).
