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Sun-Maid Is Getting Millennials To Eat Raisins

Sun-Maid hired Harry Overly to convince millennials they should eat raisins. The first spot features overjoyed children thrilled to be eating California raisins. The ads are predicated on nostalgia, on the memories of raisins as the first solid food that parents gave to kids. “There’s no other snack brand that has the emotional equity that Sun-Maid has,” Overly tells The New York Times.

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