Jersey Mike’s’ new campaign, “Moments,” uses vignettes capturing all-too-typical daily frustrations to demonstrate how the sandwich chain’s app and delivery via UberEats can make life a bit easier.
A series of 30- and 15-second TV/digital ads includes ones in which the delivery option provides some much-needed quality time for a rushed family (below), and relief from crushingly boring presentations for a group of employees.
Another ad contrasts the frustrating experience of waiting in line at a fast-food place or grocery checkout (above) with using Jersey Mike’s app to order pick-up in advance.
“Research shows that 70% of our subs are eaten outside our four walls,” said Rich Hope, CMO, Jersey Mike’s Franchise Systems, Inc. “We are using relatable scenarios like the end-of-day running from dance class to hockey practice, or participating in a boring meeting, to show how Jersey Mike’s can help turn these moments into something special.”
Some of the shorter ads also highlight the chain’s no-antibiotics pork items.
The spots will run on CBS, NBC and ESPN, along with Hulu, Pandora and Spotify.
The campaign, from Mike’s longtime agency of record Planet Propaganda, is the latest extension of Mike’s’ “A Sub Above” platform, launched in 2014. It will run throughout the summer. The brand’s previous campaign launched last October.
Launched in 1956, Jersey Mike’s now has more than 2,000 U.S. locations, and was ranked as the country’s fastest growing sandwich chain last year by Nation’s Restaurant News.