• by Laurie Sullivan  @lauriesullivan, May 2, 2019

Looking for alternative resources to drive revenue outside of search and advertising, Google is overhauling its business development organization to better coordinate product support across the company in areas including gaming, healthcare and home electronics.

Google did not announce the change publicly, but a Google spokesperson confirmed the accuracy of the Forbes report. It detailed an internal note to employees from Donald Harrison, president of Google partnerships and corporate development, announcing the changes.

The change should promote simplicity across the business units. “This will help align and unify the way we approach partnerships,” Harrison wrote.

The change could mean seeing new healthcare integrations into smartwatches or more sponsored content across products like Assistant or the Google Play app store, according to the report.

Previously, the lack of coordination among business development teams began to outweigh the benefits of being nimble and quick. If a major brand wanted to invest in several Google products like advertising and smart home devices, it would have had separate points of contact for each. That lack of cohesion sometimes left brands confused or frustrated, causing Google to miss potential deals.

While there are few details on this reorganization, it’s not the first for Google employees this year. In February, Axios detailed the new structure for Google’s government affairs and public policy division.

The changes began with renaming the division from “Public Policy” to “Government Affairs and Public Policy.”

The plan includes adding employees to a central group focused on issues beyond geography or products, such as privacy and antitrust. It also focused on more resources for emerging markets, and added responsibilities for Leslie Miller and Wilson White, who now lead the core team focused on major issues and the team advising the firm's biggest products, respectively.