McDonald’s is tapping artificial intelligence to customize its outdoor digital menu displays to show food based on weather, time of day, current traffic and trending menu items.
The AI technology is coming from Dynamic Yield, an Israeli personalization tech company McDonald’s acquired in March.
The restaurant chain tested the technology in several U.S. restaurants last year.
The rollout of the AI-powered screens is starting with several hundred location in the U.S. before expanding internationally, according to McDonald’s.
“Technology is a critical element of our Velocity Growth Plan, enhancing the experience for customers by providing greater convenience on their terms,” stated Steve Easterbrook, president and CEO, McDonald’s Corporation, at time of the acquisition. “With this acquisition, we’re expanding both our ability to increase the role technology and data will play in our future and the speed with which we’ll be able to implement our vision of creating more personalized experiences for our customers.”
The Dynamic Yield AI technology, connected via the web, mobile apps, email, kiosks, IoT and call centers, aims to create highly targeted digital interactions.
The decision technology can instantly suggest additional items on a customer’s order based on her selection at the moment.
Essentially, a customer can start an order and the AI technology will make suggestions to create what a computer perceives to be the ultimate Happy Meal.