This week on "Marketing Today," I speak with Amy Fuller, chief marketing and communications officer for Accenture. Fuller has built a career working on world-class brands like Kraft, IBM, Kimberly-Clark, Verizon, and Deloitte while working on both the agency and the client side. Before joining Accenture in 2017, she spent time in various leadership roles at Deloitte, MasterCard, Y&R, and Ogilvy & Mather, among others.
During the course of our discussion, Fuller breaks down the complexity and challenging scope of serving as the chief marketer for a company the size of Accenture while offering observations that can be applied to an organization of any size.
And she discusses her formative experiences, from spending time throughout her childhood on an off-the-grid river island between the U.S. and Canada and earning a liberal arts education at Bryn Mawr College to learning how to “thrive with scarcity” while working on the agency side and her experience with the Posse Foundation, which helps diverse groups of college students find academic success.
Fuller also offers her take on the future of marketing: “The more technical we become, the more important the human element becomes. And I think that is the future of marketing: it is the marriage of both.”
Highlights from this week’s “Marketing Today” podcast include: