• by Larissa Faw , May 8, 2019

Conoco's new “Choose to Choose Go" campaign is designed to appeal to those with short attention spans. The creative, developed with Carmichael Lynch, showcases how all stories start with gas, through a quick-talking narrator who digs into tales involving geese, aliens, miniature golf architects and fried calamari. 

Sample the work here and here.

The spots will run across the brand’s social media channels, including Facebook, Twitter, Instagram and YouTube. Radio and out-of-home will also launch in the Denver markets in June.