• by Ray Schultz , May 9, 2019

Terminus, a provider of an account-based marketing (ABM) platform, has formed an integration with Salesforce.

The arrangement will allow B2B, account-based marketers to bring account, contact, firmographic and campaign data into the Terminus Account Hub. They can then integrate that data with third-party intent and segment data, and use it to create segments, the company says.

The objective is to help firms visualize “engagement and interactions at an account level in the environment where teams operate,” states Eric Spett, CEO of Terminus.

The integration also enables companies to view activity in email, websites, the open web and paid digital advertising, according to Terminus.

Insights are delivered natively on the Salesforce Lightning account record, and combined with information from Salesforce Pardot, it adds.

One client, Hexagon, can “better understand account engagement and prioritize efforts tailored to customer needs,” states Kristin Christensen, CMO at Hexagon.