Phillips 66 has named global marketing agency 9thWonder its B2B agency of record. The assignment builds on an existing relationship: the agency has been AOR for Phillips 66 Aviation, a major supplier of aviation fuel, since 2007.
First up in the B2B space the agency will lead a comprehensive expansion program to solicit owners and operators of non-Phillips-branded gas stations. The program will include strategy, planning, creative, media planning and buying, database management and digital integration.
“We’re committed to expanding our technologies and services to a wider universe of customers,” said Jennifer Lange, director of strategic communications and change management at Phillips 66. “We need an agency that can help us innovate as well as communicate. 9thWonder understands our complex ecosystem and has experience creating 360-degree business solutions, not just marketing solutions, nimbly and at scale.”
9thWonder formed in October 2018 and has a staff of 250 across offices in Houston, Dallas, Denver, Los Angeles, New York, Buenos Aires, Argentina and Nha Trang, Vietnam. Clients include Public Storage, Cox Enterprises, Natrol, Phillips 66 and Stage Stores.