Arbitron Inc. will add three new radio markets – Victor Valley, Calif., Muncie/Marion, Ind., and Olean, N.Y. – to its fall Arbitron radio survey schedule. In these new markets, Arbitron will use its
Qualitative Diary to measure radio listening. The standard seven-day diary used in these markets to collect radio listening data also includes consumer questions covering nearly two dozen
socioeconomic, retail and media categories.
