WPP has unveiled plans for new campus to house its agency operations in Paris. The new facility is due to open in 2021.
The holding company has agreed to a 12-year lease with owners Ardian and LaSalle Investment Management. The building, once an automobile factory, is currently undergoing a major restoration led by Baumschlager Eberle Architecture, in partnership with BDG architecture + design, a WPP company, that will also be designing the interior office space.
Paris is the latest major WPP co-location in Europe.
It recently opened its Amsteldok campus in Amsterdam, while Madrid and Milan are due to open later in 2019.
Mark Read, CEO of WPP, stated: “Our campus strategy is about creating fantastic, dynamic work spaces and social areas which inspire our people to do their best, most creative work. Providing world-class working environments encourages innovation, makes it easier for people to work together, and delivers the best integrated offer to our clients.”