During General Motors' first quarter earnings call, an analyst asked GM CEO Mary Barra whether the automaker’s products lack the desirability of key rivals, particularly when
it comes to vehicle design and effective marketing tactics that attract buyers. Barra’s answer in part: “We could have the right package and efficiency and affordability for
the customer and winning in the marketplace and then having advertising that breaks through. But sometimes the advertising that breaks through and is most effective with the customers isn’t the
one that wins all the awards.”
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