Out-of-Home Soars 6% During Q1

At a time when many traditional media are declining or expanding at relatively modest rates, out-of-home ad spending in the U.S. grew 6.0% to $1.78 billion in the first quarter, according to data released today by the Out-of-Home Advertising Association of America (OAAA).

The data, which was compiled by Kantar …

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