IHOP “changed” its name to the International House of Burgers last summer to promote its burger menu, and the stunt worked: IHOP sold four times the amount of burgers
than it did before the name change. Now the restaurant chain is teasing that, while it's sticking with the same IHOP acronym, the P will stand for something other than pancakes for a short while.
Pork? Pozole? P...avocado toast waffles? Propaganda? We’ll find out next week.
- Eater, Wednesday, May 29, 2019 9:40 PM
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