Philadelphia-based Harmelin Media Wednesday said it was named media agency of record for Aspen Dental Management Inc. (ADMI) and that it is opening a Chicago office to service the account, as well as other Midwestern clients.
Harmelin will handle media strategy and buying for all of ADMI’s brands, including Aspen Dental, WellNow Urgent Care and Turning Point dental practice.
Responsibilities include consumer media across all digital and traditional channels, both national and local, as well as recruitment media.
The agency said it is currently scouting locations and has just made its first Chicago-based hire.
“The new office, in addition to Harmelin’s Philadelphia headquarters and our Los Angeles and Pittsburgh offices, gives us more opportunity to work with leading brands across the U.S.,” Harmelin President Mary Meder stated.
The win follows a review handled by national agency search consultancy SRI. The incumbent was not disclosed.