Around the Net
Google Shutters Two Bidding Strategies
- Google Ads, Thursday, May 30, 2019 11:03 AM
Google plans to retire the Target Search Page Location and Target Outranking Share automated bidding strategies in late June, and users are being prompted to use Target Impression Share, which the company introduced in November. Campaigns using Target Search Page Location and Target Outranking Share at the end of the year will automatically be migrated to the Target Impression Share strategy based on previous target locations and historical impression share.
