• by Larissa Faw , May 30, 2019

Traditional Medicinals is appointing BSSP as the botanical wellness brand's agency of record.  The Sausalito-based agency won the account from incumbent agency, Haberman.

The remit includes strategy, creative, communications planning, media buying (US and Canada) and analytics. BSSP will launch a fall campaign leveraging recent work, followed by a new creative campaign in 2020.