Traditional Medicinals Awards BSSP AOR Duties

Traditional Medicinals is appointing BSSP as the botanical wellness brand's agency of record.  The Sausalito-based agency won the account from incumbent agency, Haberman.

The remit includes strategy, creative, communications planning, media buying (US and Canada) and analytics. BSSP will launch a fall campaign leveraging recent work, followed by a new creative campaign in 2020. 

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