Commentary
The Last Of The 'TV Generation' Turns 50
- by Steve Sternberg , Featured Columnist, June 3, 2019
With the youngest members of the "TV Generation" turning 50 this year (and the oldest approaching 70), it’s ironic that the press and much of the advertising industry still think of adults 18-49 as the key demographic segment for evaluating television viewing. In this week's edition, I examine the …
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