Around the Net
Celebrities Show Retailers How It's Done
- Axios, Wednesday, June 5, 2019 10:29 PM
Retail isn’t dead -- there just aren’t enough famous people to go around
to prop it up. Nordstrom has teamed up with influencers like Gal Meets Glam's Julia Engel to drive traffic and sales. Rihanna,
having already launched a lingerie line and a
successful makeup brand, has now joined
LVMH. "Other celebrities, including Gwyneth Paltrow (Goop), Kate Hudson (Fabletics) and Jessica Alba (Honest) are also having more financial success in retail than they ever did in Hollywood,"
according to Axios.
advertisement
advertisement
