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WPP Retains L'Oreal Media Account By Switching To Essence

  • Campaign, Monday, June 10, 2019 9:05 AM
Campaign reports that WPP has retained the GBP106m L'Oréal media account for the UK and Ireland by replacing its incumbent Wavemaker agency with sister agency Essence. The move won what the site refers to as a "fiercely contested final round" at the end of a process which began in November 2018.

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