• by Larissa Faw , June 10, 2019

The Central Pennsylvania Convention & Visitors Bureau (CPCVB) is hiring Allen & Gerritsen (A&G) to lead a major re-branding effort.

The rebranding will put more emphasis on Centre County as a destination in of itself beyond the famous university that it is home to-- Penn State.  

A&G will head up this strategic re-branding, aided by several local marketing firms selected during the RFP process including, Loaded Creative, 3Twenty9 Design/Hello Social Co., Seven Mountains Media and Centre Daily Times/McClatchy.