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Nike Begins Incorporating Plus-Size Mannequins

  • The Cut, Thursday, June 13, 2019 10:22 PM
Nike’s flagship store in London got some new mannequins this week as part of a larger redesign, including some with plus-size physiques and parasport bodies along with the usual thin, muscular frames. But Nike isn’t doing something impressive, but "what it needs to in order to get women with bodies bigger than a size 12 to fork over their cash and buy swoosh-covered products,” according to The Cut. “And it’s doing so from behind the curve. The company first launched its plus-size line in 2017, which includes sizes from 1x to 3x. But other companies in the activewear space have been size-inclusive from the get-go.”

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