'Billboard'-'The Hollywood Reporter' Media Group Acquires Mobile Platform Zig Media Inc.

Having previously invested in mobile media technology platform Zig Media Inc back in 2018, Billboard-The Hollywood Reporter Media Group announced this week it has acquired the company.

Zig prioritizes images and videos over word. Users consume, share and react to content through a scrolling feed of photos linking to third-party news sites. The platform drives traffic to publishers and social media outlets through the optimization of content consumption.

Zig founders Joshua James and John Tornow join Billboard-The Hollywood Reporter Media Group as senior executives, while fellow cofounder -Zig president Adam Platzner will consult for a limited time during the transition.

In total, four Zig employees will join the Billboard-The Hollywood Reporter Media Group.

Platzner stated of the acquisition: that both Billboard-The Hollywood Reporter and investors like Graydon Carter, Ron Meyer, Quincy Jones, and Michael Rapino at Live Nation brought the platform to its present iteration.

“The team at Zig understands and shares our passion for putting artists first, and we’re excited to bring this innovative technology in-house to contribute to our existing and future product strategy,” stated Deanna Brown, president of Billboard-The Hollywood Reporter Media Group.



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